Take what is true 
and turn it up.

Lil-lets is a global sanitary brand that operates in South Africa, the UK, and the Middle East, and has created a portal that offers guidance to those starting to menstruate and dealing with puberty. They aim to help break the still prevalent taboo of talking about periods, and debunk the pervasive myths that create shame and prevent kids from being fully informed and prepared.

We created The Lil-lets Pink Handbook, a 35-page document that details what to expect during puberty, the physiology of the reproductive system and how their cycle works, what products are available and how to use them, true and false beliefs about periods and how to keep their vaginas healthy—in a clear, simple way that makes them feel normal and understood.

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Created in 2016, this resource did not have trans-inclusive awareness.

Concept: Alexandra Kilian / Bianca van Deijzen
Copywriting: Alexandra Kilian

Agency: Espresso dbn (now Avatar dbn)