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Take what is true
and turn it up.
Let's make beautiful noise.
Skinnyløve Product Launch
Skinnyløve uses sparkling spring water, real fruit flavours, xylitol, and 5-time distilled vodka to create a first to market cooler. A low calorie, sugar free, low GI and pure alcohol drink that is light and refreshing, Skinnyløve offers people looking for a good time the ability to find it without compromising their health and style conscious outlook.
We created a brand positioning and personality, finalized packaging and extended it into visual identity, and developed a launch campaign and marketing strategy to create hype and drive trial.
Concept: Antony Ellis
Copywriting: Alexandra Kilian
Design: Wynand du Plooy
Agency: Espresso dbn (now Avatar dbn)
Manifesto
Campaign Collateral
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